UK’s biggest collaborative approach to recycling on-the-go arrives at Quadrant

2nd October 2019

A giant wave has washed up at Quadrant Shopping Centre as part of an “on-the-go” recycling initiative developed by environmental charity Hubbub and working in partnership with Swansea City Council to encourage more recycling across the city, while on-the-go.


Swansea #InTheLoop is a five-month pilot scheme created to raise awareness of increasing levels of the recycling of plastic packaging, cans, glass bottles and coffees cups across the city.


There will be new look bins across the city centre as well as new recycling points in local offices, shopping centres, universities, hospitals and transport hubs.


Lisa Hartley, Quadrant Shopping Centre manager, said: “As a key shopping destination in Swansea city centre, it is vital that we get behind such sustainable initiatives as this and we’re thrilled to have the opportunity to show our support.


“The Wave installation makes a very impressive visual impact and I’m sure will go along way in encouraging our shoppers to get on board with this worth-while cause.”


Gavin Ellis, Co-founder and Director of Hubbub said: “We’re really excited to see our second on-the-go recycling initiative introduced in Swansea. The impact our pilot campaign had on the city of Leeds far surpassed our expectations and with Wales already having an impressive track record on recycling, we are looking forward to seeing if the people of Swansea can take things a step further.


“Through our eye-catching bins, to the businesses taking part in raising awareness among their employees and customers, we will give residents and visitors to Swansea a better opportunity to recycle while out and about.”


Cllr Mark Thomas, Cabinet Member for Environment & Infrastructure Management at Swansea Council said: “Recycling does not involve only recycling household waste in your own home. Clearly people consume items on the move while they are out and about. We already work with many local businesses in Swansea to provide commercial waste recycling services so businesses can recycle more in the workplace. Anything more that can be done to capture more waste for recycling and divert it away from landfill should be welcomed and taken advantage of.” 


The campaign is being supported by local partners, who collaboratively have made the initiative possible. As well as Swansea City Council, these include the Environment Centre, Swansea University and Keep Wales Tidy – pioneers of the Love Wales recycling initiative.

The initiative – which is the UK’s biggest collaborative approach to boost recycling on-the-go – is being backed by Starbucks, Ecosurety, Asda, Bunzl, Caffè Nero, Coca-Cola GB, Costa Coffee, Danone – owners of the evian and Volvic brands, Highland Spring Group, Innocent Drinks, Lucozade Ribena Suntory, Marks & Spencer, McDonald’s, Nestlé, Pret a Manger and Shell.


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